Case Studies

Business Attraction with Redlands Chamber of Commerce

This is an example showing how demographic data, consumer spending, and detailed maps can be used to recruit businesses. Business Analyst was used to provide information about the local market and consumer characteristics of the area. With this information, the Chamber was able to promote the area and find a business that would likely succeed in an abandoned facility.

Marketing Community College Programs in Tacoma Washington

This is an example showing how Business Analyst can be used to determine market segments and boost enrollment at a community college. By identifying demographic profiles of existing students, program specific materials can be sent to areas with similar characteristics.

Downtown Revitalization in Hershey Pennsylvania

This example describes how detailed calculations using Business Analyst can approximate the potential for development in a region. Local spending patterns and distance to surrounding commercial developments were used to determine the likelihood that individuals would shop in a new commercial development as part of a downtown redevelopment effort.